Auntie Anne’s Golden Pretzel Pass – Year of pretzels for $50

National Pretzel Day is on April 26, and Auntie Anne’s is getting the celebration started with an offer that lasts the whole year!

Photo: Auntie Annes

Auntie Anne’s Golden Pretzel Pass

If you love these tasty soft pretzels, and have a location nearby, you aren’t going to want to miss this special offer! 

From April 19 to 26, 2026, pretzel fans can purchase Auntie Anne’s Golden Pretzel Pass for $50 at participating locations — while supplies last.

The pass can only be purchased in-shop, and you must have an Auntie Anne’s Rewards account.

The pass is valid for one Original Pretzel or Cinnamon Sugar Pretzel per week for 52 consecutive weeks at participating locations. No substitutions allowed. 

An Original Pretzel and Cinnamon Sugar Pretzel are regularly $4.79 and $4.99, respectively. Price may vary by location.

If a passholder redeems the pass every week for a Cinnamon Sugar Pretzel, they are getting a total value of $259.48. That’s a savings of more than $200!

National Pretzel Day

TBA for 2026!

Not a Rewards member?

Sign up NOW on the website or the app. The reward will be added to your account. The freebie is available for anyone at AuntieAnnes.com or the Rewards app for account users.

Online and app orders are subject to service fees. Limit one offer per person. Limit one offer code redemption per transaction.

Valid only at participating U.S. Auntie Anne’s locations.

Check out these pretzel facts about your fav Auntie: 

A LOT OF DOUGH. In 2021, pretzel fans purchased more than 76.9 million pretzel items at Auntie Anne’s!

BITE-SIZED WINNER. Cinnamon Sugar Pretzel Nuggets are the #1 menu item sold at Auntie Anne’s followed by Original Pretzel Nuggets in second and Mini Pretzel Dogs in third.

OG FANS. Auntie Anne’s was founded in Pennsylvania in 1988. The Original Pretzel is still the number one item purchased by local residents.

SWEET STATES. Fans in Texas, New York, Florida, and California prefer their pretzels to be sweet, not salty, with Cinnamon Sugar Pretzel Nuggets reigning as the top pretzel choice.

See terms and conditions on press release.

For locations, click here.

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